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Digital Media

Your audience is on LinkedIn.
On Instagram. On TikTok. Are you showing up?

We manage your digital presence on the platforms that matter to your sector — with the content, the strategy, and the expertise to build an audience that actually engages.

Service 03
What I Do

See What We Manage

Positioning Statement

Most aerospace and aviation organisations are underrepresented on digital. Not because their work is uninteresting — quite the opposite. The sector produces some of the most compelling content in any industry: aircraft in extraordinary environments, engineering achievements of genuine global significance, and people whose expertise shapes how the world moves.

The gap is not content. It is consistency, strategy, and platform knowledge. That is where Orbit comes in.

We manage your Instagram, LinkedIn, and TikTok channels with the discipline of a publisher, the instincts of a creative, and the commercial focus of a partner who measures what matters. No filler content, no vanity metrics, no posting for the sake of it. Every piece of content we plan, produce, and publish is connected to a clear objective — and tracked against it.

Platform Focus

The platforms we know inside out

Three platforms. One cohesive presence.

01.

Instagram

Instagram is where aerospace and aviation brands can show — rather than tell — what makes them exceptional. We manage your Instagram presence with a content calendar built around your sector calendar, your audience's behaviour, and the visual language of your brand. Reels, carousels, stories, and static posts — planned, produced, and published with consistency and purpose.

Platform Statement: Where your brand becomes visual
02.

LinkedIn

LinkedIn is the primary professional platform for the aerospace and aviation sector. It is where procurement decisions are influenced, talent is attracted, and industry conversations happen. We manage your LinkedIn presence with a content strategy that positions your organisation as a credible, authoritative voice — combining thought leadership, video content, company updates, and targeted paid campaigns to grow the right audience.

Platform Statement: Where your brand builds authority.
03.

TikTok

TikTok in aerospace and aviation is still emerging — and that is precisely why it matters now. The brands that build a presence on TikTok today will own that space tomorrow. We create TikTok content that is genuinely native to the platform — fast, authentic, and built for the algorithm — while remaining consistent with your brand's identity and professional standards.

Platform Statement: Where your brand finds its next audience.

More than posting. A managed digital presence.

What digital media
means at Orbit

01

Social Media
Management

We plan, produce, and publish content across your Instagram, LinkedIn, and TikTok channels — managing your editorial calendar, responding to platform trends, and maintaining a consistent posting cadence that keeps your brand visible and relevant. You brief us on your objectives; we handle everything else.

02

Paid Social & Digital Advertising

Organic reach has limits. Paid social extends your content to precisely defined audiences — by job title, industry, seniority, location, and behaviour. We plan and manage paid campaigns on LinkedIn and Instagram that amplify your best content, generate leads, and drive measurable outcomes against a defined budget.

03

Content Planning & Scheduling

A content calendar is only as good as the strategy behind it. We build editorial plans that connect to your commercial calendar — product launches, airshows, industry events, regulatory milestones — ensuring your content is always timely, always relevant, and never reactive. Every post has a purpose before it is written.

04

Analytics, Reporting & Optimisation

We report on the metrics that matter — reach, engagement, follower growth, click-through rates, lead generation, and content performance by format and platform. Monthly reports are clear, honest, and actionable. And when something is not working, we say so — and we change it.

How we manage your channels

Structured. Transparent. Always improving.

01

Onboard & Strategise

We begin with a structured onboarding process — a deep-dive into your organisation, your existing channels, your audience, your competitors, and your objectives. From this, we build a platform strategy and a content framework that becomes the foundation for everything we publish on your behalf.

02

Plan & Produce

Each month, we develop a content calendar for your approval — covering all three platforms, mapped to your commercial objectives and the sector's event calendar. Content is produced in-house: copy, graphics, video edits, and motion assets. You review and approve before anything is published.

03

Publish & Manage

We schedule and publish content across your channels at the times and frequencies that maximise reach and engagement for your specific audience. We monitor performance in real time, respond to comments and messages where appropriate, and flag anything that needs your attention.

04

Report & Optimise

At the end of each month, you receive a clear, honest performance report — what worked, what underperformed, and what we are changing as a result. We do not wait for the quarterly review to make adjustments. If something is not working, we adapt immediately.

Digital media in practice

Airspace World
Aviation Events · Digital Media · Video Content

Building the digital presence Airspace World's audience deserved.

Airspace World is the flagship annual event for the global air traffic management community — an event with genuine international reach and a highly engaged professional audience. The digital media challenge was to translate that authority into a consistent, engaging social presence that built anticipation ahead of the event and extended its reach beyond the traditional ATM community.

Read the Full Case Study

We managed Airspace World's Instagram and LinkedIn channels in the six weeks leading up to the event — developing a content calendar, producing short-form video and social assets, and scheduling content at peak engagement times for their professional audience..

Read the Full Case Study

To be populated with
confirmed performance data

  • reach, engagement uplift
  • follower growth
  • event attendance impact —
    once available from the
    Airspace World team

Your audience is waiting. Let's give them something worth following.

A discovery call takes forty-five minutes. We will assess your current digital presence, identify the platforms and content types with the most potential for your organisation, and outline exactly what a managed digital media programme would look like.

    © 2026 Orbit Creative Agency